This book shows the importance of getting the word out first
when it comes to competition in the information technology industry. Reffered
to as “first mover advantage”, it wasn’t about quality of the product or
corporate strategy, it was about who got there first. While the Harvard
connection team was trying to launch their own website, Facebook kept expanding
to new networks. The more networks exposed to Facebook, the less valuable and
less likely Harvard connection was to succeed.
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